Starter

Guiding artisans to success

Guiding artisans to success

Guiding artisans to success

Service & spatial design

University project

2023

Starter helps craftsmen and artisanal creative enterprises connect with highly competent professionals, students and partners in order to make their visions a solid reality. In this way we aim at nurturing a thriving ecosystem of possibilities and mentorship to support creative and cultural growth. With Fondazione Adolfo Pini as a supportive incubator, these new ventures embark on a transformative journey, guided by comprehensive support and resources every step of the way.

Check the full report

Project Summary Video

Challenge

How could Foundation Adolfo Pini evolve in the next future? How could the Foundation use the spaces at the ground floor? Which services could they host? Which connections could this new polarity create with the sorrounding neighbourhood?

Foundation Adolfo Pini

Site overview

Site overview

Context analysis

Context analysis

Process

Interviews, brainstorming, concept validation, storytelling

Concept metaphor

Concept metaphor

Concept metaphor

Concept metaphor

Solution

Redefine a new service offering for the Foundation giving a new purpose to the empty spaces

Theory of change

Theory of change

User Journey Map

Yearly schedule

Space planning

Business Model Canvas

Business Model Canvas

Other selected projects

City Vision

Graphic & UI/UX design

Work project

2025

A comprehensive rebranding and digital overhaul for City Vision, including the creation of coordinated brand assets, the responsive redesign of the website, and the development of the visual communication concept and materials for the Stati Generali delle Città Intelligenti 2025 event.

City Vision

Graphic & UI/UX design

Work project

2025

A comprehensive rebranding and digital overhaul for City Vision, including the creation of coordinated brand assets, the responsive redesign of the website, and the development of the visual communication concept and materials for the Stati Generali delle Città Intelligenti 2025 event.

City Vision

Graphic & UI/UX design

Work project

2024

A comprehensive rebranding and digital overhaul for City Vision, including the creation of coordinated brand assets, the responsive redesign of the website, and the development of the visual communication concept and materials for the Stati Generali delle Città Intelligenti 2025 event.

Why hire designers in impact VC funds

Strategy design

Master Thesis project

2024

6 (+2) contributions design can bring to impact venture capital

Why hire designers in impact VC funds

Strategy design

Master Thesis project

2024

6 (+2) contributions design can bring to impact venture capital

Why hire designers in impact VC funds

Strategy design

Master Thesis project

2024

6 (+2) contributions design can bring to impact venture capital

Clockmeet

Strategy design

Work project

2023

Redefining the strategy, positioning, product features and go-to-market strategy for a startup in the telecommunication sector

Clockmeet

Strategy design

Work project

2023

Redefining the strategy, positioning, product features and go-to-market strategy for a startup in the telecommunication sector

Clockmeet

Strategy design

Work project

2024

Redefining the strategy, positioning, product features and go-to-market strategy for a startup in the telecommunication sector

CareBites

Service Design

University Project

2024

CareBites envisions a new care experience in hospitals starting from food, using hydroponic cultivations to grow fresh produce and to create an alternative environment that underlines the link between food and healthcare. 

CareBites

Service Design

University Project

2024

CareBites envisions a new care experience in hospitals starting from food, using hydroponic cultivations to grow fresh produce and to create an alternative environment that underlines the link between food and healthcare. 

CareBites

Service Design

University Project

2024

CareBites envisions a new care experience in hospitals starting from food, using hydroponic cultivations to grow fresh produce and to create an alternative environment that underlines the link between food and healthcare. 

Cacto

Product & Service Design

University Project

2022

Cacto is a new food-storage product that uses the natural process of evaporation to create the ideal environment for preserving fruit and vegetables.

Cacto

Product & Service Design

University Project

2022

Cacto is a new food-storage product that uses the natural process of evaporation to create the ideal environment for preserving fruit and vegetables.

Cacto

Product & Service Design

University Project

2024

Cacto is a new food-storage product that uses the natural process of evaporation to create the ideal environment for preserving fruit and vegetables.

Let's work
together!

Let's work together!

Are you interested in my works? Do you want to collaborate? Or do you just want to connect?

For anything, I am just one email away.

massimocaon1999@gmail.com

Massimo Caon

Service and Strategy Designer

Padua, Italy

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