CareBites

Rethinking care through food

Rethinking care through food

Rethinking care through food

Service Design

University Project

2024

CareBites envisions a new care experience in hospitals starting from food, using hydroponic cultivations to grow fresh produce and to create an alternative environment that underlines the link between food and healthcare. 
Through the introduction of fresh vegetables in the main menu, the production of fruit gift boxes and the organization of activities and workshops, CareBites’ services amplify the care experience by focusing on the emotional and nutritional properties of food.

Check the full report

Project Summary Video

Challenge

Rethink the food system in the Niguarda Hospital (Milan) to propose a new vision for care that stems from food

Theory of change

Vision and mission

Vision and mission

Value Creation process

Value Creation process

Process

Primary and Secondary research, Blue Sky research, AI powered (and not) brainstorming, Co-design session, Concept validation

Brainstorming

Brainstorming

Co-design session

Co-design session

Co-design session
Co-design session
Co-design session

Co-design session

Co-design session

Solution

Design of the space and the connected services

Before and after

Before and after

Main service offerings

Main service offerings

Detailed services

Detailed services

Business Model Canvas

Business Model Canvas

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Let's work
together!

Let's work together!

Are you interested in my works? Do you want to collaborate? Or do you just want to connect?

For anything, I am just one email away.

massimocaon1999@gmail.com

Massimo Caon

Service and Strategy Designer

Padua, Italy

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