City Vision
Graphic & UI/UX design
Work project
2025
City Vision’s brand identity was the starting point of the project, developed through the design of coordinated communication assets, strengthening recognition across both physical and digital channels.
Building on this foundation, a complete redesign of the website reinterpreted the renewed identity online, revisiting information architecture and content management to improve clarity, usability, and navigation.
The collaboration also included the development of the visual communication for the Stati Generali delle Città Intelligenti 2025 event: from concept creation, rooted in research, benchmarking, and identity adaptation, to the execution of the main graphic assets.
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Challenge
Redesign the whole brand identity of City Vision in continuity with the existing materials, bringing a fresh, modern and omnichannel approach.
Process
Brand Values Workshop, Sketching, Brainstorming, Website Architecture Workshop, Wireframing, Prototyping
Solution
Design of a new brand identity, website and event vertical communication for Stati Generali delle Città Intelligenti 2025
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