Impact Designer

An ongoing archive

of selected works

Hi, I am Massimo Caon, a designer based in Italy on a mission to use design as a means to achieve impact and profit goals.

Hi, I am Massimo Caon, a designer based in Italy on a mission to use design as a means to achieve impact and profit goals.

Hi, I am Massimo Caon, a designer based in Italy on a mission to use design as a means to achieve impact and profit goals.

City Vision

Graphic & UI/UX design

Work project

2025

A comprehensive rebranding and digital overhaul for City Vision, including the creation of coordinated brand assets, the responsive redesign of the website, and the development of the visual communication concept and materials for the Stati Generali delle Città Intelligenti 2025 event.

City Vision

Graphic & UI/UX design

Work project

2025

A comprehensive rebranding and digital overhaul for City Vision, including the creation of coordinated brand assets, the responsive redesign of the website, and the development of the visual communication concept and materials for the Stati Generali delle Città Intelligenti 2025 event.

City Vision

Graphic & UI/UX design

Work project

2024

A comprehensive rebranding and digital overhaul for City Vision, including the creation of coordinated brand assets, the responsive redesign of the website, and the development of the visual communication concept and materials for the Stati Generali delle Città Intelligenti 2025 event.

Clockmeet

Strategy design

Work project

2023

Redefining the strategy, positioning, product features and go-to-market strategy for a startup in the telecommunication sector

Clockmeet

Strategy design

Work project

2023

Redefining the strategy, positioning, product features and go-to-market strategy for a startup in the telecommunication sector

Clockmeet

Strategy design

Work project

2024

Redefining the strategy, positioning, product features and go-to-market strategy for a startup in the telecommunication sector

CareBites

Service Design

University Project

2024

CareBites envisions a new care experience in hospitals starting from food, using hydroponic cultivations to grow fresh produce and to create an alternative environment that underlines the link between food and healthcare. 

CareBites

Service Design

University Project

2024

CareBites envisions a new care experience in hospitals starting from food, using hydroponic cultivations to grow fresh produce and to create an alternative environment that underlines the link between food and healthcare. 

CareBites

Service Design

University Project

2024

CareBites envisions a new care experience in hospitals starting from food, using hydroponic cultivations to grow fresh produce and to create an alternative environment that underlines the link between food and healthcare. 

Starter

Service & spatial design

University project

2023

Starter helps craftsmen and artisanal creative enterprises connect with highly competent professionals, students and partners in order to make their visions a solid reality.

Starter

Service & spatial design

University project

2023

Starter helps craftsmen and artisanal creative enterprises connect with highly competent professionals, students and partners in order to make their visions a solid reality.

Starter

Service & spatial design

University project

2024

Starter helps craftsmen and artisanal creative enterprises connect with highly competent professionals, students and partners in order to make their visions a solid reality.

Cacto

Product & Service Design

University Project

2022

Cacto is a new food-storage product that uses the natural process of evaporation to create the ideal environment for preserving fruit and vegetables.

Cacto

Product & Service Design

University Project

2022

Cacto is a new food-storage product that uses the natural process of evaporation to create the ideal environment for preserving fruit and vegetables.

Cacto

Product & Service Design

University Project

2024

Cacto is a new food-storage product that uses the natural process of evaporation to create the ideal environment for preserving fruit and vegetables.

I started writing about the role
of designers in impact venture capital

I started writing about the role of designers in impact venture capital

Check my space in Medium, and read about the contribute

that design can bring to the sector.

Check my space in Medium, and read about the contribute that design can bring to the sector.

Other relevant projects I worked on

Project

Category

Description

My activities

Year

UI/UX design and web development

Design of an website for a company that offers dental tourism services.

Information Architecture design;
UI&UX design of the website;
Prototyping and testing;

Responsive website development in Wordpress with custom theme;

2024

UI/UX design and web development

2022

UI/UX design and web development

Design and development in Wordpress of the e-commerce for a winery, aiming to enhance online visibility, showcase the product catalog and facilitate communication with potential customers.

Logo and brand identity design;

Wireframe and information architecture design;

UI and UX design;

Responsive website development in Wordpress with custom theme;

Website performance optimization.

2023

Venice Growth Hacking Experience

UI/UX design and web development

2022

Learning experience design

Design of a learning experience in the city of Venice to teach about growth hacking techniques through games and practical activities.

Design of the learning modules;
Design of the game activities;

Logistic organisation;

Design of the journey map and frontend/backend activities.

2023

RisparmiaCasa

UI/UX design

Design of an online community focused on improving domestic expenses management.

Information Architecture design;
UI&UX design of the website;
Prototyping and testing;
Design System development.

2023

UI/UX design and web development

2022

UI/UX design

Design of an online community focused on the topics of saving and investment.

Design and development in Wordpress of the Marketshero landing page;

Definition of platform features and flows;

UI and UX design of the website;

Prototyping and testing.

2022

UI/UX design and web development

2022

UI/UX design

Design of an e-commerce platform for digital products.

Information architecture design;

Definition of purchase and product check-out flows;

UI and UX design of the website;

Prototyping and testing;

Design system development.

2022

Exhibition Design

2022

Exhibition Design

Design of the exhibition layout for the temporary exhibit at the Design Museum of Triennale di Milano, which explored the history of the Italian design through stories of innovation.

Support in exhibition layout design;

3D modeling of products and spaces;

Renderings;

Physical prototypes in 1:50 scales.

2022

Product Design

2022

Product Design

Design of Scoop, a series of home objects that stem from the idea of subtraction of matter from a net volume, visualizing the image of a tub of ice cream hollowed out by a spoon.

Support in sketching and ideation;

3D modeling;

Renderings;

Physical prototypes.

2022

About me

My name is Massimo Caon, and I have graduated from the Master in Product-Service System Design at the Politecnico di Milano in October 2024.
I decided to pursue a career in design because I wanted to contribute to building a better future through its practices. I consider myself an atypical designer, more interested in the systems and processes that make a society function than in the aesthetic and functional characteristics of products or interfaces. I am always looking around to broaden my interests, exploring literature, economics and social sciences to enrich my approach as a designer.

During my studies, after some experience in the industrial design sector both abroad and in Italy I worked at Noonic, a digital consultancy in Padua, for over two years. Here I had the opportunity to work on different projects as a UI/UX designer and to deepen my understanding of the dynamics of the marketing and business development sector.

Let's work
together!

Let's work together!

Interested in my skills? Looking to collaborate, or just want to connect? Whatever the case, I’m only an email away.

massimocaon1999@gmail.com

Massimo Caon

Service and Strategy Designer

Padua, Italy

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